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16th April 2014
So, the plane ride is finally coming to an end. After a grueling twenty hours of travel, which has seen you plough through three time zones and had breakfast thrice, you are now just an hour away from a hot shower and a comfortable bed. It is practically so near you can smell the scent… see more
11th April 2014
Tweet reporters at 4pm on a Thursday. This is a #legitimatesocialmediaconfession…#or #not. The media landscape has changed drastically over the years. To fully understand how best agencies should harness the power of social media and digital, we should first understand social media platforms beyond the surficial user phase. Having previously worked on a media landscape… see more
15th October 2013
Over 73 per cent of Australians own a smartphone but only 16 per cent of charities offer a mobile optimised website. We reviewed the web presence of 30 of Australia’s most prominent charities and found that only a small minority are using either the mobile web or mobile apps to engage with their audiences. We… see more
3rd October 2013
Stories are an intrinsic part of society and culture. Civilizations are formed with stories, from cave drawings to books to light shows, everything has a narrative. Every one of us has a story to tell.
A good story will transport you to another world, time and space. Whether it is a book or a movie, a captivating storyline will draw you in. You experience the character’s every emotion, sensation and thought. All your five senses are engaged and awakened.
17th September 2013
I have recently moved interstate and as a result I have been using online channels to keep up with my good friends. This is an overwhelming task when you take into account the vast amount of individual networks some people can be on. Trying to feel connected was often difficult because I would have to… see more
20th August 2013
Finding the right font size and typography for web – what works best for your headlines and body copy.
26th July 2013
From the humble scroll-wheel to the trackpad to the 3D tracking of your hands. This developer’s initial thoughts on the new Leap Motion controller are excited and positive. The technology and software are off to a promising start. The future is drawing nearer it seems.