Digital Conversations

Posts tagged Twitter

  • Screen Shot 2014-04-11 at 3.54.32 pm

    Social media, digital campaigns and everything in between

    11th April 2014

    Tweet reporters at 4pm on a Thursday. This is a #legitimatesocialmediaconfession…#or #not. The media landscape has changed drastically over the years. To fully understand how best agencies should harness the power of social media and digital, we should first understand social media platforms beyond the surficial user phase. Having previously worked on a media landscape… see more

  • risk management

    Third party platforms: beyond your control..?

    22nd December 2010

    Regardless of whether you thought the hit film The Social Network was sensationalist, inaccurate or plain dull, they did get one thing right: “Okay, let me tell you the difference between Facebook and everybody else – we don’t crash, ever!” says an angry Mark Zuckerberg (the character). “If the servers are down for even a… see more

  • old spice

    Bye Bye Old Spice Guy…

    16th July 2010

      This intrepid intern returns from her hibernation with a confession. I spent the last week with someone. We met through a friend after lunch one day.  I apparently had to meet this guy.  It was a torrid affair – I only found out his name today – The Most Interesting Man in the World… see more

  • gillard

    Did you hear about the PM? #spill

    25th June 2010

    Late Wednesday night, I (like many others) noticed something ‘up’ on my facebook news feed. We all caught on of course, it was nigh on impossible to miss the news that Julia Gillard had challenged Kevin Rudd for the leadership and Kevin had asked for a special caucus the next morning to address the matter…. see more


    Social Networks need to socialise

    10th June 2010

    Social Networks are a well established part of our everyday digital lives. The available flavours of networks range from general purpose mainstream networks like Facebook, MySpace or Twitter over business oriented networks such as LinkedIn or XING up to networks catering for specialist interest group like CouchSurfing. While all of these networks have a slightly… see more

  • twitter

    Twitter Finally Attempts to Turn A Buck… (if you don’t like it, you could always ask for your money back)

    16th April 2010

    Twitter’s attempt at an advertising revenue model is neither innovative nor confronting. It’s what a Swiss friend of mine calls the ‘salami tactic’ –the idea that distasteful things are a little more palatable when you choke them down piece by piece.  Twitter is introducing Promoted Tweets –tweets given prominent placement by brands paying for the… see more