Posts tagged Social Media
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Ditch the script and hire a human
11th January 2012
In this blog post, Tom argues that to succeed in this new, social media world of customer service, you need to unlearn all the lessons from the 20th Century and go back to good old-fashioned one-on-one human interaction. Head over to Open Forum, the platform for focused dialogue on Australian public policy and social issues… see more
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Social media saving lives: user generated flood relief
20th January 2011
Living in Brisbane we are blessed with many things, climate usually being high on that list, but as the world saw this last week that isn’t always the case. From the tragedy that unfolded one has to look at the positives that came out of it to find order in things. I amongst many others… see more
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The rise and rise of social shopping
22nd December 2010
While sites like E-bay and Amazon have opened up a new, global marketplace to ordinary consumers, the simple fact is that simply buying online doesn’t fulfill many of the psychological quirks that makes us humans so interesting. Social commerce goes beyond merely allowing consumers to make purchase where they happen to be already – i.e… see more
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Third party platforms: beyond your control..?
22nd December 2010
Regardless of whether you thought the hit film The Social Network was sensationalist, inaccurate or plain dull, they did get one thing right: “Okay, let me tell you the difference between Facebook and everybody else – we don’t crash, ever!” says an angry Mark Zuckerberg (the character). “If the servers are down for even a… see more
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Are there alternatives to Facebook?
20th December 2010
Facebook recently hit the 500 million user mark, and it looks set to continue its success next year. But concerns about privacy, Facebook’s ownership and use of user data, and also a need to create more focused communities has led to the creation of what we think are two very strong contenders for the hit… see more
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Facebook optimisation: on page, in the feed and across the web
16th December 2010
There are three key ways you can connect with Facebook users. 1) Customize your Facebook page using FBML to style it according to your brand look and feel. Facebook Mark Up Language is a simple variant of HTML and gives you flexibility and consistency on your page, almost as though it’s a microsite. Making the… see more
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12 Days of Christmas…12 top trends for 2011
13th December 2010
We thought you’d probably have all the French hens, lords a-leaping and flashy agency Christmas cards you need already. So this year, to save you from tears (of boredom), we thought we’d give you something useful to put in your stocking. Twelve genuinely useful and important trends, apps, websites and essential pieces of digital intelligence… see more
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Digital Conversations Sydney 26th November: liveblog
24th November 2010
Our first Sydney event will be live-blogged in glorious technicolour right here from 8.30 to 10.30 am, for those of you who can’t make it into the packed-to-the-rafters event. The topic is “social media begins at home” and our panel will be discussing how they use social technologies to collaborate, create and communicate.
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Bye Bye Old Spice Guy…
16th July 2010
This intrepid intern returns from her hibernation with a confession. I spent the last week with someone. We met through a friend after lunch one day. I apparently had to meet this guy. It was a torrid affair – I only found out his name today – The Most Interesting Man in the World 2.0… see more
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Did you hear about the PM? #spill
25th June 2010
Late Wednesday night, I (like many others) noticed something ‘up’ on my facebook news feed. We all caught on of course, it was nigh on impossible to miss the news that Julia Gillard had challenged Kevin Rudd for the leadership and Kevin had asked for a special caucus the next morning to address the matter…. see more

