Digital Conversations

Posts tagged digital

  • angrybirds

    When Online Meets Offline Experiences

    26th April 2012

    We used to think that online and offline experiences are two separate things. Online offers a wider reach to our audiences, 24/7. Offline offers tangible and visceral experiences. Can we get the best of both worlds? Today, the distinctions between the two are blurring. All thanks to advancement in technologies such as mobile internet, social media, location based services,… see more

  • 1981 Lego Ad via Make

    Why aren’t girls choosing ICT roles?

    20th July 2010

    With ICT  (Information and Communications Technology) becoming more and more ingrained in our daily lives why is there still a disproportionate number of girls coming into the industry and taking up education courses at university in ICT subjects? According to the Australian Bureau of Statistics, women comprise between 15 and 25 per cent of ICT… see more

  • gillard

    Did you hear about the PM? #spill

    25th June 2010

    Late Wednesday night, I (like many others) noticed something ‘up’ on my facebook news feed. We all caught on of course, it was nigh on impossible to miss the news that Julia Gillard had challenged Kevin Rudd for the leadership and Kevin had asked for a special caucus the next morning to address the matter…. see more

  • ipad

    The iPad and the Aus: our first look.

    11th June 2010

    I miss newspapers. When I was a kid, my parents owned a coffee shop in Adelaide and every morning before school, I would put out the papers while they were still warm.  I miss the tactile sensation of the paper beneath my fingers as I once flicked through pages. I miss the typography, I miss… see more

  • twitter

    Twitter Finally Attempts to Turn A Buck… (if you don’t like it, you could always ask for your money back)

    16th April 2010

    Twitter’s attempt at an advertising revenue model is neither innovative nor confronting. It’s what a Swiss friend of mine calls the ‘salami tactic’ –the idea that distasteful things are a little more palatable when you choke them down piece by piece.  Twitter is introducing Promoted Tweets –tweets given prominent placement by brands paying for the… see more

  • edge

    The Edge – Digital Culture Centre – Launch weekend

    1st March 2010

    Right on our doorstep in Brisbane is a brand new initiative from The State Library of Queensland called The Edge. Never ones to say no to a party and an excuse to leave the office a bit early, we came down for a look and a beer or three on Friday night. The space is… see more

  • rr

    Not fade away: why Reading Room are the Rolling Stones of Adland

    29th January 2010

    A recent article on Mumbrella posed the interesting question “if agencies were bands, which bands would they be?‘ The piece left a vacancy open for the Rolling Stones. Here’s why we think we own that role. Gather no moss The Stones have been around since triceratops were roaming the hills. Reading Room is 13 years… see more