Digital Conversations

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    Social media, digital campaigns and everything in between

    11th April 2014

    Tweet reporters at 4pm on a Thursday. This is a #legitimatesocialmediaconfession…#or #not. The media landscape has changed drastically over the years. To fully understand how best agencies should harness the power of social media and digital, we should first understand social media platforms beyond the surficial user phase. Having previously worked on a media landscape… see more

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    Taming the internet

    17th September 2013

    I have recently moved interstate and as a result I have been using online channels to keep up with my good friends. This is an overwhelming task when you take into account the vast amount of individual networks some people can be on. Trying to feel connected was often difficult because I would have to… see more

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    Digital ecosystem – a full customer experience

    9th July 2013

    Learn how to build a full digital experience for your customers and manage your assets – your owned, paid and earned media.

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    Social media: Segmenting your audience; How to use Google+

    12th June 2013

    Reading Room Singapore and Google host social media forum – how to market to your audience; how to use Google+

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    Swinging on the Vine

    12th February 2013

    Just as marketers think that all their social media ducks are in a row along comes another platform to disrupt the landscape. And unlike recent entrants Google + and the revamped MySpace I think this one has a genuine chance of being the next Facebook, Twitter or Instagram in its impact on how brands engage… see more

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    Trends for 2013

    3rd January 2013

    Happy new year, and welcome to 2013. This time of year is about looking forward over the months to come, and so to that end we asked a few people at Reading Room what they thought might be the big trends for digital in 2013. The results are pretty interesting. Rob identifies the creation of a… see more

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    Making a site viral – How do they do it?

    1st October 2012

    9gag So what exactly makes a site viral and successful? The site www.9gag.com has become a major hit overnight, creating its wave of culture among individuals. If you don’t know it, you are probably lagging behind the ‘cool’ wave and have some major catching up to do!. Founded by Ray Chan and four other cofounders… see more

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    Facebook Pages ARE Advertising. Here’s what to do about it.

    15th August 2012

    The Advertising Standards Body (ASB) certainly put the cat amongst the pigeons last week when it ruled that a business’ Facebook page constitutes an ‘advertisement’ and therefore businesses are responsible for the content posted by fans. This ruling has major implications for how businesses manage and moderate their pages as they will need to ensure… see more

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    Social media is not engagement

    27th July 2012

    Social media is not engagement Using social media is not engagement; it may be one engagement tool, but it alone it does not constitute engagement. In recent years social media has become a panacea, with every brand, business and government agency jumping on the social media engagement band-wagon with a Facebook account and twitter feed…. see more

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    Pinterest: Let’s get visual

    28th June 2012

    So Pinterest is the fastest growing social media site…ever. In March of 2012, Pinterest received over 2.3 billion page views. It also averaged about 4 million unique visitors daily. But what is all the hype about and should I get involved?