Digital Conversations

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  • Screen Shot 2014-04-11 at 3.54.32 pm

    Social media, digital campaigns and everything in between

    11th April 2014

    Tweet reporters at 4pm on a Thursday. This is a #legitimatesocialmediaconfession…#or #not. The media landscape has changed drastically over the years. To fully understand how best agencies should harness the power of social media and digital, we should first understand social media platforms beyond the surficial user phase. Having previously worked on a media landscape… see more

  • 2013-09 Maurice-Pinterest

    Digital storytelling for immersive user experience

    3rd October 2013

    Stories are an intrinsic part of society and culture. Civilizations are formed with stories, from cave drawings to books to light shows, everything has a narrative. Every one of us has a story to tell.

    A good story will transport you to another world, time and space. Whether it is a book or a movie, a captivating storyline will draw you in. You experience the character’s every emotion, sensation and thought. All your five senses are engaged and awakened.

  • Tamingtheinternet_cover

    Taming the internet

    17th September 2013

    I have recently moved interstate and as a result I have been using online channels to keep up with my good friends. This is an overwhelming task when you take into account the vast amount of individual networks some people can be on. Trying to feel connected was often difficult because I would have to… see more

  • Leap Motion capturing user's hand movements

    Waving hello at the future – an initial reaction to the Leap Motion

    26th July 2013

    From the humble scroll-wheel to the trackpad to the 3D tracking of your hands. This developer’s initial thoughts on the new Leap Motion controller are excited and positive. The technology and software are off to a promising start. The future is drawing nearer it seems.

  • Hammock

    Swinging on the Vine

    12th February 2013

    Just as marketers think that all their social media ducks are in a row along comes another platform to disrupt the landscape. And unlike recent entrants Google + and the revamped MySpace I think this one has a genuine chance of being the next Facebook, Twitter or Instagram in its impact on how brands engage… see more

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    Trends for 2013

    3rd January 2013

    Happy new year, and welcome to 2013. This time of year is about looking forward over the months to come, and so to that end we asked a few people at Reading Room what they thought might be the big trends for digital in 2013. The results are pretty interesting. Rob identifies the creation of a… see more

  • crowd-s

    Making a site viral – How do they do it?

    1st October 2012

    9gag So what exactly makes a site viral and successful? The site www.9gag.com has become a major hit overnight, creating its wave of culture among individuals. If you don’t know it, you are probably lagging behind the ‘cool’ wave and have some major catching up to do!. Founded by Ray Chan and four other cofounders… see more

  • 48hr small

    The Sixth Annual 48 Hour Game Making Competition – Part 2

    29th September 2012

    A countdown projected onto the wall tells me there’s eleven hours left to go. That means 37 hours have passed since the teams received the three words that would define the next two days of their lives. ‘Spring’, ‘light’ and ‘monster’. Marks are awarded for creativity in integrating these three words, encouraging some really imaginative… see more

  • 48hr small

    The Sixth Annual 48 Hour Game Making Competition – Part 1

    27th September 2012

    As an entertainment medium, video games have only been mainstream for a relatively short period of time. Motion  pictures have been around since the late 1800s and music has been entertaining people since before time was  recorded. Games, on the other hand, didn’t really hit the big time until the 1970s and have experienced a… see more

  • Shaun Blog Postsmall

    Is data the new black?

    21st June 2012

    If you commissioned a professional to do some work for you and he or she told you that the work would lead to a 99.5% or a 99.8% or a 75% failure rate you’d be pretty crazy not to cancel the work right there and then. But that level of failure is what most digital… see more