Posts by Tom
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#qantasfail? #maccasgate? Don’t let it put you off social media
2nd February 2012
Several top-tier global brands have recently copped a right bollocking after sticking out their neck on Twitter with social media campaigns. How do you get started in social media without running the risk of damaging your brand?
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Ditch the script and hire a human
11th January 2012
In this blog post, Tom argues that to succeed in this new, social media world of customer service, you need to unlearn all the lessons from the 20th Century and go back to good old-fashioned one-on-one human interaction. Head over to Open Forum, the platform for focused dialogue on Australian public policy and social issues… see more
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And did you know that you’re my hero….?
12th February 2010
We <3 this Swedish video ad. So much so that we’re attempting to press the “go voirol” button on it in Australia… Flickr image at the top by Mountainbread.

