Posts by Tom
3rd August 2012
Most people go through life opening doors, using cash machines, reading bus timetables and using a television set without a second thought. And then there are those of us who notice that the door handle looks like you can pull, but you have to push. That it doesn’t make sense to have to type in… see more
17th May 2012
We’ve all seen homepages of companies or government agencies that have put us right off. But what is it that so many organisations get wrong on the most prominent part of their digital presence? This article lines up 5 usual suspects and suggests ways to improve your website’s most prominent feature.
29th February 2012
Since introduced in Tweetie, this smartphone gesture has become very widespread in apps. But is that a good thing?
2nd February 2012
Several top-tier global brands have recently copped a right bollocking after sticking out their neck on Twitter with social media campaigns. How do you get started in social media without running the risk of damaging your brand?
11th January 2012
In this blog post, Tom argues that to succeed in this new, social media world of customer service, you need to unlearn all the lessons from the 20th Century and go back to good old-fashioned one-on-one human interaction. Head over to Open Forum, the platform for focused dialogue on Australian public policy and social issues… see more