Posts by Michael
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What journey are you taking your users on?
12th December 2011
A recent project I started, which involved mobile interaction within a physical space geared at youth, had left me with many questions as to how to best engage users within such a scenario. All solutions were pointing to the buzzword of 2011 – “Gamification”. From Wikipedia, the free encyclopedia: Gamification is the use of game… see more
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Understanding the mobile internet, why it’s relevant NOW and what you need to consider
13th September 2011
In 2011 there is no longer an option for neglecting to address the mobile internet in one’s digital strategy. Results from the Australian mobile smartphone consumer study convey the strength of mobile internet usage right now (as seen in the stats depicted in this infographic from Google). If you: – actively drive people to your… see more
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Global brands need to be local, social and mobile
5th April 2011
Devising your digital strategy on a global and local level will go a long way to delivering a successful presence overseas. But knowledge is the key. And nothing beats a local presence. Download whitepaper here.
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Choose to innovate for a better world
5th April 2011
James Kliemt and his team at Queensland Police Service did a bang up job bringing social media into the limelight with their brilliant reaction in a time of great need by doing what came naturally in this day and age. One look at the stream of appreciation displayed in the scrolling facebook comments seen below… see more
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Vote Queensland Museum Number one!
5th April 2011
Queensland Museum’s website has been nominated for the “best of the web” awards this year. Under the categories Research / Online Museum, the site is being recognised for its use as a resource for researchers. The platform integrates seven websites, a record management system, and an online shop. Reading Room is immensely proud of the… see more
by Michael- Join us in Sydney for our upcoming Breakfast Briefing on reputation management in social media, March 8th: http://t.co/qgA0K6bo #
- RT @sarah_vick: Currently looking for java and .NET devs to join us in Canberra, Sydney or Brisbane. Apply here: http://t.co/M5g2gN1l #
- #Govcamp QLD is on the 3rd March- learn all about social media monitoring: http://t.co/tmLnDWs7 #
Andrew
Lela
![social media snakes & ladders [infographic]](http://wallblog.co.uk/files/2011/02/Alteriantop50SM.jpg){kind=link}