Digital Conversations

Not fade away: why Reading Room are the Rolling Stones of Adland

29th January 2010

Reading_Room 007_stones1 cover2A recent article on Mumbrella posed the interesting question “if agencies were bands, which bands would they be?

The piece left a vacancy open for the Rolling Stones.

Here’s why we think we own that role.

Gather no moss

The Stones have been around since triceratops were roaming the hills. Reading Room is 13 years old – almost mediæval in digital terms. Both the Stones and RR have been in a process of continual evolution and reinvention for the duration, rolling with the punches, responding to changes in technology, industry trends, and what gets people excited. Adapt or die holds true for music as it does on the web.

Multi-instrumentalism is just a sixties hepcat way of saying “platform agnostic”

From the mournful resonance of Brian Jones’ Appalachian dulcimer, the unexpected timbre of the oboe, Jagger’s plaintive harmonica to Richard’s raucous blues guitar, the Stones took the best of the tools available to them and made something truly unique and innovative. We use the best possible resources to get the job done, and we don’t care whether that means open source or a massively complex bespoke CMS. What matters is the result.

Global influences

We take inspiration from wherever it comes, mixing it up with home grown flavour. The Stones combined the unique sounds of swinging sixties London with blues and gospel. Reading Room has over a decade’s experience in Europe which brings depth to our knowledge of doing digital on the ground in Australia.

It’s all about the people

From having the smartest, the brightest and the best (looking) people in the band to appreciating the value and the power of your fans, it’s the people that make the difference. The Stones’ manager arguably created one of the very first flashmobs by getting fans to buy copies of their first single at the record shops that were polled by the chart compilers.   Reading Room’s social media practitioners excel in listening to people and using that information to make magical things happen. We can’t be certain that it’s as thrilling as being part of the recording of “Paint it Black” but we’re sure it’s not far off…

Sometimes, the more things change, the more they stay the same
The Stones’ line-up has been through several changes, but the essential vibe of the band hasn’t. Over their four decade spanning career, their 29 albums have a ineffable quality that clearly marks them as contiguous. ‘Mother’s Little Helper” is a very different sound to ‘Jumping Jack Flash’ but it’s still clearly recognisable as the Stones. Reading Room Australia has been through some changes over the past few years, but the brand values of honesty, transparency, intelligence and know-how have remained constant.

How Reading Room isn’t like the Stones

We almost never leave people stranded and penniless in a Marrakech hotel.

Our ideas are fuelled by passion and creativity, not mountains of Columbian marching powder and hallucinogens from the Himalayas.

No ego, no politics. We’re a team, not a front man with a support act. We put the audience and the client at the forefront of the performance. We stay humble, we’re our own severest critics and we test everything to within an inch of its life. That means no leopard-skin lycra, no posturing, and no bullshit.

Time is on our side. Unlike certain leathery-faced members of rock royalty, we’re still fresh, ahead of the game and only getting better with age.

We create exceptional websites and tell compelling stories using new technologies. It’s a pretty good life, and we’re proud of what we do, but we’re not rockstars.

\m/ >.< \m/

Looking for digital dexterity? Can’t get no satisfaction? Give us a shout.

6 Responses

  1. avatar If agencies were bands… - mUmBRELLA April 14, 2010 at 7:15 pm

    [...] Why Reading Room is the Rolling Stones [...]


  2. avatar Judi Benzschawel April 13, 2010 at 3:39 am

    Thank you! That was really informative, I just saved your url.


  3. avatar Sara February 4, 2010 at 3:32 pm

    do the rolling stones also love to talk about themselves and how game changing they are?


  4. avatar angela February 4, 2010 at 2:19 pm

    brightened up my thursday arvo more than the usual tim-tim cuppa combo!!


  5. avatar Tim Burrowes - Mumbrella February 4, 2010 at 12:59 pm

    Sorry, but I think you’ll find that Mumbrella is the only official arbiter of the what-band-is-your-agency game. Sadly, you don’t get to choose.

    As such, your bid to be the Rolling Stones is hereby rejected.

    However, I do have some good news for you, based on your status as having begun 13 years ago.

    Back in 1997, an affable trio was at number one with a little ditty called Mmmm Bop.

    Congratulations. You’re Hanson.


    Tim – Mumbrella


  6. avatar A Nonny Mouse February 4, 2010 at 12:14 pm

    Why didn’t they photoshop Andrew’s face when they did Cathie and Tom..?


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